Keyword research reveals what your potential customers are searching for online. Targeting the right keywords ensures your content meets real audience demand.
Understanding Search Intent
Search intent describes the goal behind a user's search query:
- Informational: Users want answers or tutorials (e.g., "how to do keyword research").
- Commercial: Users are researching options (e.g., "best SEO tools 2025").
- Transactional: Users are ready to purchase (e.g., "buy SEO software").