Building Topical Authority: Content Hubs & Topic Clusters
Learn how to structure content hubs and topic clusters to establish domain authority in your industry niche.
Search engines reward sites that comprehensively cover a subject. A topic cluster model organizes content into pillar pages and subtopic supporting articles.
How to Build a Topic Cluster
- Create a comprehensive Pillar Page covering an overarching topic.
- Write 5-10 subtopic articles targeting long-tail questions.
- Hyperlink all subtopic articles back to the pillar page with contextual anchor text.
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